Packaging for cigarettes has changed a number of times over the years; few of us will remember any of them as we look at our favourite brand in their convenient flip top packs. Brand recognition was a huge part of the marketing strategy of the manufacturers with the very distinctive designs which made the cigarette of choice easily spotted. Distinctive designs such as Player’s Navy Cut featuring a bearded sailor from HMS Hero. The Wills “Wild Woodbine” were cheap cigarettes targeted at the working man named after the wild version of a honeysuckle. So attached were the public to the distinctive designs that when Wills changed the packaging in the 1960’s from the 1920’s design, the public were having none of it and Woodbine sales began to fall.
Preventing our cigarettes becoming squashed or even broken has always been a problem when we carried them in our pocket or bag, this was one of the reasons for the popularity of cigarette cases, an accessory carried by the rich and famous often seen in films. We can still offer a nice line in leatherette cases, but it is the Retro Cigarette packet Cover that has caught the eye of many people which will not only protect the cigarettes from damage, but it will grab the attention of your friends on a night out or drink before you make your way home after work, outside now of course!
All the rather snazzy covers feature a design inspired by retro adverts so add a touch of old-fashioned charm to your smoking pleasure, very easy to use, simply press in the middle of the packet, just under the lid, and the top will spring open.
We know that collecting vintage cigarette packets at car boot sales and collecting fairs is a way to enjoy a guilt free way to enjoy the current smoking culture of the twentieth century, with these covers you can still enjoy your smoke from your packet stored neatly and safely in one of our handy covers, which represent an important source of social, cultural and marketing history.